Responsibilities

• Creative & Brand Strategy: Drive the day-to-day creative strategy for key accounts, crafting brand narratives, creative briefs, and messaging frameworks that serve as a true "north star" for client communications.
• Insight Generation & Research: Assist in the crafting and evaluation of primary quantitative and qualitative research to segment audiences, identify influencers, communities, and uncover actionable insights.
• Cultural Intelligence: Read continuously to maintain a deep understanding of fast-moving cultural issues, leveraging emerging events and insights to proactively reshape client assignments.
• Campaign Strategy & Storytelling: Translate performance data, emerging cultural trends, and real-time insights into actionable strategy, proactively re-shaping and optimizing client assignments. You will build and deliver clear, high-impact client reports and presentations that drive decision-making.
• Data & AI Integration: Seamlessly integrate Weber Shandwick’s proprietary AI tools into your daily workflow and leverage industry-standard subscription data tools (e.g., Acxiom, Talkwalker, Mintel) to inform and validate your strategies.
• Cross-Functional Collaboration: Actively contribute to client meetings, creative brainstorms, and strategy sessions while cultivating fruitful relationships with creative and digital strategists, research/analytics experts, account teams, and junior strategists.

Requirements

• Proven professional experience in strategic planning, creative strategy, or account planning, ideally within an agency setting.
• Demonstrated experience developing creative briefs, persuasive pitch decks, and cross-platform creative strategies (specifically across social and earned media).
• Familiarity leveraging consumer data platforms and social listening tools (such as Acxiom, Talkwalker, Mintel).
• Analytical Storytelling: The ability to frame a problem, develop succinct “ah-ha” insights, and translate complex data into a simple, compelling story.
• Cultural Savvy: A deep passion for and understanding of the nuances of culture and trends
• Curiosity & Empathy: An open-minded, inclusive, and empathetic approach, driven by an endless curiosity about consumer behavior and mindsets.
• Agility: The ability to pivot quickly and seamlessly navigate the unpredictability of fast-changing cultural environments.
• Future-Forward Mindset: A proactive willingness to adopt and integrate emerging AI technology into your daily workflow.