Senior Channel Marketing Manager

Responsibilities

• Develop Strategy & Plan Execution
• Develop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks.
• Segment and prioritize target verticals: custom/semi‑custom/production new home construction, solar and storage installers, HVAC/home services contractors, and electrical contractors.
• Partner with Sales, Product, and Customer Support to align messaging, refine value propositions. Translate technical features and capabilities to audience-specific value propositions and campaigns.
• Grow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement.
• Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
• Activate and Collaborate with Partners
• Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained. Work closely with Sales and Business Development teams to define or refine the offerings and launch.
• Activate the SPAN Expand program for stocking distributors to deepen engagement with promotions, co-marketing and incentives.
• Create and execute partner marketing initiatives with Eaton , ChargePoint and others to meet aggressive sales growth goals.

Requirements

• 10 years of B2B channel marketing experience with demonstrated expertise in a multi-channel sales environment
• Bachelor’s degree in Engineering, Marketing, Business, or related field
• Proven track record driving incremental revenue through a multi-channel sales environment
• Deep understanding of target market personas and audience development, a plus for specific knowledge of SPAN customer channels
• Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously
• Excels at simplifying technical concepts for diverse audiences
• Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools
• Bias for action and comfort with ambiguity are must-have attributes

Benefits

• Competitive compensation + equity grants at a well-funded, venture-backed company
• Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage
• Parental leave up to twenty four (24) weeks depending on eligibility
• Comfortable, sunny office space located near BART and Caltrain public transit
• Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
• Flexible hours, one holiday per month, and flexible time off
• Interested in joining our team? Apply today and we’ll be in touch with the next steps!