Responsibilities

• Channel Partnerships: Own local relationships with purchasing managers and regional directors across Cornwell, Matco, and Mac Tools.
• Budget & Activation: Manage multi-million RMB budget across NHRA sponsorships, PTEN media, and Tool Fairs.
• Leadership & Execution: Mentor the Field Marketing Specialist and drive truck coverage and regional sales growth.
• Additional notes: Maintain high-level relationships and oversee program design and execution as the primary local contact.

Requirements

• Minimum 5+ years of channel marketing or sales experience specifically within the US Automotive Aftermarket, Mobile Tool Truck networks (Snap-on, Matco, Mac, Cornwell), or Tier-1 Hand Tool brands (Milwaukee, DeWalt).
• Must possess existing, verifiable relationships with key decision-makers or regional managers within Cornwell, Matco, or Mac Tools.
• Proven experience managing large-scale trade show booths and sponsorship activations (e.g., NHRA, industry expos).
• Strong capability to work independently under a cross-border reporting structure.
• Channel marketing expertise.
• Strong relationship management skills.
• Budget management experience.
• Leadership and mentoring abilities.

Preferred

• Experience in the US Automotive Aftermarket.
• Familiarity with tool truck networks.
• Proven track record in trade show management.