Responsibilities:
Leads two to three specific categories and channels, partnering cross functionally to meet business objectives. Is the go-to expert to creatively resolve problems. Participates in the development and delivery of customer presentations, line reviews and new program opportunities. Focus on creating promotional opportunities for sales organization. Communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position. Develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives. Coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace. Establishes and oversees effective pricing strategies, using market-based pricing analysis. Recommends solutions that result in positive margin and revenue impact. Has a solid understanding of profit and loss statements and key sales metrics to drive profit growth. Summarizes key financial information for decisions based on analytical insights