Senior - Campaign Measurement & Optimization

Responsibilities

• Successfully design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and campaign ROI. - (30%)
• Establish and maintain strong relationships with Brand Partners, measured by partner satisfaction and collaboration effectiveness. - (30%)
• Efficiently manage project requirements and timelines to ensure on-time delivery of marketing initiatives. - (20%)
• Extract and analyze data to provide recommendations that positively influence business decisions, with a focus on quantifiable outcomes. - (20%)

Requirements

• Bachelor’s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience
• 5-8 years of experience in marketing performance analysis is essential, with a proven record of accomplishment of driving decisions through data insights.
• 5-8 years of experience in Data Mining Tools (SQL, SAS), APT (Applied Predictive Technologies) Test & Learn, and Customer Behavioral Research is necessary.

Preferred

• Master’s Degree in relevant field of study.
• Experience with marketing campaign analytics in the banking, financial services, or card services industry.
• Experience developing and executing marketing measurement and testing strategies.
• Familiarity with Databricks APT (Mastercard Test & Learn) or similar marketing measurement and experimentation platforms.

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.