Senior Business Analyst, Revenue Growth Platforms

Responsibilities

• Partner with stakeholders to understand business objectives, seller workflows, and process improvement opportunities.
• Gather, analyze, document, and validate business requirements for revenue growth initiatives.
• Translate business needs into user stories, functional requirements, process flows, and acceptance criteria.
• Support initiatives across lead generation, prospecting, qualification, routing, engagement, and conversion processes.
• Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem.
• Analyze business processes, user feedback, and performance metrics to identify optimization opportunities.
• Support backlog refinement, testing, deployment, and release activities.
• Lead User Acceptance Testing (UAT) planning, execution, and issue resolution.
• Develop process documentation, training materials, and business procedures.
• Support evaluation of sales technology platforms, integrations, and emerging capabilities.

Requirements

• 5+ years of experience in Business Analysis, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Strong understanding of the lead-to-revenue lifecycle, including lead generation, qualification, management, and conversion.
• Proven experience gathering and documenting business requirements and translating them into technology solutions.
• Experience working with Salesforce and CRM-enabled sales processes.
• Ability to create process maps, workflow documentation, and functional specifications.
• Strong analytical, problem-solving, and organizational skills.
• Experience working with cross-functional business and technology teams in Agile or similar environments.
• Excellent communication, facilitation, and stakeholder management skills.
• Bachelor's degree or equivalent experience.

Preferred

• Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
• Familiarity with prospecting, sales intelligence, lead enrichment, and sales engagement platforms.
• Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
• Experience supporting Programmatic, Local, SMB, or emerging revenue businesses.
• Understanding of digital, streaming/CTV, and programmatic advertising workflows.
• Experience supporting sales transformation, CRM modernization, or process improvement initiatives.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.