Responsibilities

• Lead the development and evolution of brand positioning, audience-specific value propositions, messaging frameworks, and strategic narratives.
• Translate complex business strategies, product capabilities, audience needs, and market dynamics into differentiated and compelling brand stories.
• Develop practical messaging toolkits, strategic narratives, and enablement resources for use across campaigns, content, sales, product marketing, and other client-facing communications.
• Establish clear guidance for adapting enterprise brand messaging across products, audiences, regions, and stages of the customer journey.
• Serve as a strategic advisor to internal teams, ensuring that brand voice, messaging, and storytelling remain consistent and relevant across touchpoints.
• Develop clear points of view and recommendations on emerging brand, audience, and market opportunities.
• Lead the translation of brand strategy into multi-channel campaigns, creative platforms, content, and go-to-market initiatives.
• Partner with integrated campaign, creative, design, content, and product marketing teams to establish strategic direction and ensure execution aligns with brand and business objectives.
• Develop and shape strategic and creative briefs that clearly articulate audience insights, business objectives, messaging priorities, and measures of success.
• Evaluate campaign concepts, content, and creative assets against the approved strategy, providing clear and actionable feedback.

Requirements

• Seven or more years of progressive experience in brand strategy, integrated marketing strategy, product marketing, or related discipline.
• Demonstrated experience independently leading positioning, messaging, value proposition, brand architecture, andor naming initiatives.
• Proven ability to translate audience insights, market dynamics, business priorities, and complex product information into clear and differentiated brand strategies.
• Experience developing strategic and creative briefs and guiding the translation of strategy into campaigns, content, and client-facing experiences.
• Strong strategic judgment and the ability to develop and defend a clear point of view while remaining open to new information and stakeholder perspectives.
• Demonstrated ability to lead complex, cross-functional workstreams in a highly matrixed organization.
• Strong executive communication and presentation skills, with experience influencing senior stakeholders and building alignment across teams.
• Excellent analytical, research, writing, and storytelling skills, with the ability to simplify complex or technical ideas.
• Experience developing or applying brand governance systems, messaging guidelines, naming frameworks, or portfolio architecture.
• Ability to manage multiple strategic priorities, operate effectively through ambiguity, and move work forward with a high degree of independence.

Preferred

• Experience working in a global organization or adapting strategy across regions and audiences is preferred.
• Experience in financial services, financial technology, enterprise technology, or another complex B2B regulated industry is preferred.
• Experience managing agency or research partners is preferred.

Benefits

• Financial Health
• 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health
• Trust-Based Time Off