Responsibilities

• Market Research and Analysis: Design and manage both qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
• Brand Positioning: Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonates with the target audience.
• Strategic Planning: Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
• Workshops & Presentations: Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
• Brief Development: Proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
• Collaboration: Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.

Requirements

• You bring a minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications
• Bachelor's degree in marketing, communications, or field that requires strong communication and problem solving
• Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning
• Advanced strategic thinking, including the ability to formulate nuanced strategies that address complex market dynamics
• Deep understanding of research methodologies and metrics, translating insights into actionable recommendations
• A passion for creativity, writing, and a desire to push boundaries in brand storytelling
• Exceptional written, verbal, and presentation skills
• Ability to articulate complex ideas clearly and persuasively
• Excellent at building consensus, navigating conflicting ideas, and persuading stakeholders across various levels of the organization
• Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools

Benefits

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition Assistance
• Time Off/Leave (PTO, Paid Family Leave)