Manager, Multi Brand Strategy & Reporting

Atlanta, GA (Hybrid)

$105K/yr – $110K/yrManager6+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive mid- to long-term brand strategy and performance initiatives across markets, analyzing brand health, market trends, and guest experience to foster growth and loyalty.

Lead brand strategy development and long-term performance plans across markets.
Analyze brand health, market data, and guest experience to identify opportunities.
Collaborate with cross-functional teams and franchisees to execute strategic initiatives.

Job Description

Responsibilities

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.
Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market
Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).
Determine strategic objective, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.
Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization
Contribute to the annual Brand planning process by providing insight into key brand opportunities
Support ongoing efforts to optimize brand strategy and frameworks.
Assess Guest Experience performance to inform on opportunities for innovation and operational remediation

Requirements

Bachelor's or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations, with demonstrated proficiency in
multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.
Global experience a plus.
Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
Strong analytic skills and knowledge of the hotel performance ecosystem and drivers
Strong business acumen with core competency in translating insight into compelling business plans, narratives, and initiatives.

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017

Kerem Maharal, Haifa District, ISR

89 employees (1 in marketing)

homelandguards.org