Responsibilities

• Lead Brand Architecture and Naming
• Own Strategic Thought Leadership & Ideation
• Develop and Drive Brand Presentations and Narratives
• Focus on Client-Focused Experience Design
• Maintain Strategic Insights & Competitive Analysis
• Project Management

Requirements

• 10+ years of relevant brand strategy experience within a large financial institution and/or as a strategist/planner at a brand-focused agency with relevant client experience.
• Deep understanding of the business, the industry, and the competitive landscape.
• Exceptional communication and presentation skills, with the ability to deliver clear, concise, and persuasive points of view.
• Expertise in brand strategy, including architecture, creative systems, naming, and user experience across channels.
• Strong analytical skills and the ability to interpret market and consumer insights.
• Strong project management capability and a track record of delivering in a fast-paced, matrixed environment.
• Strong interpersonal skills with proven ability to influence, build trust, and collaborate with diverse stakeholders.
• Demonstrated ability to analyze complex brand challenges and apply strategic ideas to drive long-term brand improvements.
• Experience partnering with internal creative teams and external agencies across visual identity, brand architecture, storytelling, naming, experiential, and creative development.

Preferred

• Action-oriented and proactive; seeks opportunities and solutions and is willing to tackle challenges directly.
• Passion for process, organization, and operational excellence.