Responsibilities

• Integrated Consumer Moment Leadership: Own end-to-end strategy and execution for key consumer moments (e.g., Father’s Day, Back to School, Holiday), delivering fully integrated campaigns across channels.
• Brand Building (Upper Funnel): Own and advance always‑on brand activity focused on long‑term awareness, distinctiveness, and positive brand associations, not short‑term demand capture.
• Brand Narrative & Annual Planning: Define the brand narratives and themes that guide the year and shape the calendar so our biggest moments ladder into them , while ensuring those narratives are grounded in real consumer and commercial opportunity.
• Campaign Development & Execution: Lead cross-functional teams to bring campaigns to life across social, digital, PR, retail, and beyond - ensuring high-quality, on-brand execution.
• Campaign & Project Briefing: Write clear, insight-driven briefs that guide creative development across brand campaigns, commercial moments, and cross-category initiatives.
• Global Partnership Support: Partner with Regional Brand teams to provide toolkits, messaging frameworks, and brand context , enabling thoughtful localization that stays true to YETI.
• Brand Stewardship: Ensure work is consistent with YETI’s brand standards across all touchpoints.
• Measurement & Retrospective: Track campaign performance, share insights, and lead postmortems to inform and strengthen future work.

Requirements

• Bachelor’s degree or equivalent experience (strongly preferred)
• Greater than 8 years in brand marketing, ideally in brand-forward or lifestyle-forward organizations
• Proven success leading integrated, results-driven marketing campaigns
• Skilled in cross-functional collaboration and stakeholder alignment
• Experience managing and tracking budgets
• Strong strategic thinking and clear communication
• Creative problem-solver with attention to detail
• Confident giving feedback and guiding teams
• Comfortable in fast-paced, dynamic environments
• Ability to travel up to 20%
• Passion for the YETI brand