Responsibilities

• Define and maintain APA’s digital brand positioning, messaging, and storytelling across all Business Innovation & Growth offerings, ensuring alignment with Human Well-Being Solutions and APA Labs
• Develop and execute a content strategy and ecosystem that addresses target audience needs and supports thought leadership, demand generation, and engagement
• Lead creation and governance of digital content, including websites, landing pages, blogs, case studies, and social media assets
• Own and optimize the website experience, including user journeys, information architecture, and persona-based pathways
• Drive SEO strategy (technical and content) to expand reach, improve search visibility, and grow organic traffic
• Lead conversion rate optimization (CRO) efforts across digital properties through testing, experimentation, and performance improvements
• Plan and optimize paid and organic digital channels, including search, social, and programmatic media, to drive audience growth and qualified traffic
• Implement and maintain brand and digital governance, including style guides, standards, and quality assurance processes
• Collaborate with the Marketing Campaign Manager and Events Marketing Manager to align content, web experience, and digital channels with integrated campaign strategies
• Analyze and report on digital performance metrics, providing insights and recommendations to improve effectiveness and inform business strategy

Requirements

• Bachelor’s degree (Master’s preferred) in marketing, communications, or related field
• 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment
• Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization
• Experience managing websites, content ecosystems, and paid/organic digital channels
• Proven ability to translate brand positioning into high-performing digital experiences and content
• Leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights, while maintaining quality and brand integrity

Preferred

• Master’s preferred

Benefits

• APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.