Responsibilities

• Brand Leadership and Marketing Strategy
• Guide the development and ongoing evolution of the UT System's brand positioning, framework and value proposition
• Identify opportunities to strengthen brand identity and personification, while ensuring increased consistency and visibility across all marketing channels and touchpoints
• Support division leadership and colleagues in establishing overall marketing and communications goals, defining objectives and measuring success
• Support the associate vice president in development, implementation and optimization of integrated marketing campaigns and initiatives
• Lead the development of audience-centered creative, digital and content marketing initiatives that improve how stakeholders discover, learn about and engage with the UT System across all marketing channels and touchpoints
• Monitor emerging trends and best practices in marketing, branding and audience engagement and propose, test and adopt opportunities for innovation and continuous improvement
• Research and Analytics
• Support the associate vice president in conducting and analyzing brand awareness, perception and audience research and translating findings into strategies and initiatives
• Oversee integrated reporting to incorporate goals and monitor and communicate progress to colleagues and university leadership

Requirements

• Successful candidate will hold Bachelor's degree and four years of relevant, progressively responsible experience, or an equivalent combination of training, education, and experience.
• Minimum of 7 years of professional experience in marketing, branding, communications or a related field
• Demonstrated experience supervising, coaching and developing professional staff, including establishing goals, managing performance and fostering a culture of accountability and continuous improvement.
• Demonstrated success in brand management, marketing strategy, campaign development and audience engagement initiatives
• Advanced knowledge of audience-centered marketing strategies and techniques, including digital marketing, content marketing and audience engagement
• Strong understanding of brand awareness, perception and audience research methodologies and the ability to translate findings into actionable strategies and initiatives
• Strong understanding of digital marketing, website strategy, user experience principles and marketing analytics
• Demonstrated ability to develop, implement and optimize integrated marketing campaigns across multiple channels
• Demonstrated ability to establish goals, measure performance and use data to improve marketing effectiveness
• Demonstrated ability to lead cross-functional teams and coordinate complex projects involving multiple stakeholders

Preferred

• Master's degree
• Minimum of 7 years of professional experience in marketing, branding, communications or a related field
• Experience in higher education, public service or other mission-driven organizations
• Experience leading brand strategy, brand evolution or brand positioning initiatives
• Experience conducting, interpreting or applying quantitative and qualitative research to marketing strategies
• Experience with agency, vendor and freelance relationship
• Experience with website strategy, content management systems and user experience optimization
• Knowledge of digital accessibility requirements (ADA Title II compliance)
• Experience using analytics and reporting platforms such as Google Analytics 4, social media analytics and marketing performance dashboards
• Experience with paid advertising, audience targeting and campaign measurement

Benefits

• The University offers a comprehensive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits and much more. Additionally, Tennessee residents do not pay a state income tax. For more information on the University of Tennessee benefits, visit https://hr.tennessee.edu/benefits/