Responsibilities

• The Senior Brand Manager is responsible for the development and execution of marketing strategies and annual brand plans that build equity, drive profitable revenue growth and strengthen the brand’s position in the marketplace. This role manages day-to-day brand operations, innovation initiatives and marketing campaigns.
• Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, brand ideation, financial analysis, market research, packaging initiatives, consumer research, KPI development, advertising and one-to-one planning, and retail/shopper marketing
• Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
• Develop and distribute strategic brand documents including but not limited to annual plans, P&L statements, Quarterly Brand Assessments, and brand standards
• Translate consumer insights into strategies that strengthen brand equity and drive demand
• Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
• Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning, and marketing technology optimization
• Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
• Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
• Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA Preferred
• 5-7 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
• Brand management experience in CPG industry
• High level of understanding of brand-level P&Ls and financial reports
• Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
• Established capabilities in leading cross-functional teams
• Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
• Exceptional time management and organizational skills. Ability to handle multiple projects effectively
• High-level written and verbal communication skills. Strong presentation and public speaking capabilities
• Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively

Benefits

• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement