Responsibilities

• Own the enterprise-wide brand strategy for avexitide from launch planning, through commercialization and future indication planning.
• Serve as a key stakeholder in establishing and achieving marketing KPIs
• Lead development and execution of insight-driven marketing plan, including targeting & segmentation, value proposition, competitive strategy, positioning, core messaging, and annual brand planning.
• Lead the HCP marketing team in developing integrated healthcare provider marketing plans for endocrinologists, bariatric surgeons, and other relevant stakeholders.
• Lead community marketing team in developing patient and caregiver engagement strategies, including patient activation initiatives, and collaborate with Advocacy and Patient Services to optimize the patient journey and support programs.
• Deliver disease state and promotional campaigns, educational initiatives, field engagement tools, CRM journey, digital assets, and other tactics that support promotional and omnichannel objectives.
• Partner with Medical Affairs, Advocacy, and Corporate Communications to support a consistent engagement experience for healthcare providers, patients, caregivers, and advocacy organizations.
• Ensure that the brand strategic perspective is represented in market research, commercial forecast, long-range business planning, pricing, access, trade, and other key commercial decisions and workstreams. Align with Medical for evidence-generation and data-dissemination strategies.
• Oversee the avexitide brand marketing budget.
• Build, develop, and lead a high-performing brand team and manage external partners toward accountability, collaboration, innovation, and long-term product success.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field required; advanced degree such as an MBA, MPH, or equivalent preferred.
• Minimum of 15 years of progressive pharmaceutical, biotechnology, or healthcare marketing experience with demonstrated success in brand management and commercial launch strategy.
• Demonstrated brand leadership resulting in successful product launches in biotechnology or specialty pharmaceuticals.
• Demonstrated success developing integrated healthcare provider, patient, caregiver, and disease awareness marketing strategies.
• Experience managing significant commercial budgets and external agency partnerships.
• Experience leading and working cross-functional commercial teams and influencing executive leadership on enterprise-wide strategic decisions. Demonstrated contributions as a member of program and lifecycle teams, integrated evidence generation planning group, pricing committees, and other strategic cross-functional bodies.
• Exceptional strategic thinking, analytical, leadership, problem-solving, executive communication, presentation, and relationship-building skills.
• Proven ability to build, develop, and lead high-performing teams in a fast-paced, evolving commercial environment.

Preferred

• Rare disease, endocrinology, metabolic disease, or specialty pharmaceutical experience strongly preferred.
• Experience commercializing products for high unmet-need patient communities and/or first-to-market therapies for rare therapeutic categories preferred.
• Experience building scalable brand, market development, and patient engagement capabilities in a growing organization preferred.