Responsibilities

• The Brand Marketing Intern will provide support to the Marketing team through the coordination and implementation of marketing campaigns and social media content for Royal Credit Union and its subsidiary brands. They are responsible for assisting with brand strategy, competitive analysis, advertising coordination, campaign reporting, and other activities that help advance Royal’s marketing initiatives and corporate goals.
• Intern Responsibilities Include, But Are Not Limited To:
• - Conduct comprehensive market and competitive research using specialized tools to analyze competitor materials, evaluate digital content, assess emerging trends, and recommend new strategies for brand and campaign development.
• - Track and analyze marketing campaign performance, including spending, reach, engagement, and effectiveness, while supporting data entry, reporting, monthly reconciliation, and documentation of advertising expenses.
• - Support cross ‑ department marketing initiatives by collaborating with internal teams, coordinating advertising traffic assignments, streamlining communication processes, and providing hands ‑ on support for Royal and subsidiary brand projects.
• - Assist in content creation and brand strategy work, partnering with Marketing leadership on copywriting, graphic design, content scheduling, reporting, SEO/SEM tasks, keyword research, and aligning content with user intent.
• - Manage and strengthen social media engagement, maintaining content calendars, operating subsidiary brand social media channels, supporting paid and organic reporting, researching platform best practices, and contributing to continuous improvement efforts.

Requirements

• What’s Needed For This Position:
• - Enrolled in a University or Technical College program related to Marketing, Digital Marketing, Social Media, Communications, or similar field.
• - Must be bondable.
• - Experience with creative and video production software, such as Canva and Adobe Creative Cloud.
• - Understanding of all social media platforms including Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn, and Pinterest.
• - Strong organizational and communication skills, with the ability to write clearly and work collaboratively.
• - Proficiency in Microsoft Office and marketing software tools.
• - Ability to work independently and manage multiple priorities in a fast-paced environment.
• - Willingness to learn new technologies and contribute ideas to team projects.
• - Demonstrated work ethic and flexibility in adapting to changing needs and deadlines.

Preferred

• Experience working, volunteering, or participating on a team or club while balancing school work.