Company overview

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co, launched in 2025, and home to groundbreaking products such as Mojo Energy Pouches. Swisher is home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella, CRWNZ natural leaf cigars, and Hempire premium rolling papers and hemp accessories. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at careers.swisher.com.
Jacksonville, Florida, USA
851 employees (49 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.7% year over year

Audience

Monthly website visitors
9K
Month over month-49.2%
Quarter over quarter-37.6%
Top sourceDirect (42.3%)
Ad budget per month$0.0
Average search rank45.5
Traffic source mix
Direct
42.3%
Search
32.4%
Social
16.1%
Referral
7%
Paid referral
1.9%

LinkedIn followers

Follower count and growth

Total followers

13.7K

12-mo growth

Monthly growth

+4.7%

News

Links