Responsibilities

• Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, consumer research, new product development, packaging initiatives, quality improvements, pricing and promotions analysis, distribution planning, advertising development, media planning and retail/shopper marketing programs
• Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
• Translate consumer insights into strategies that strengthen brand equity and drive demand
• Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
• Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning
• Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
• Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
• Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting
• Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field
• 4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
• High level of understanding of brand-level P&Ls and financial reports
• Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
• Established capabilities in leading cross-functional teams
• Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
• Exceptional time management and organizational skills. Ability to handle multiple projects effectively
• High-level written and verbal communication skills. Strong presentation and public speaking capabilities
• Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
• Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management

Preferred

• Master's degree in Business, Marketing or related field
• Previous brand management experience and/or CPG specific work

Benefits

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement