Brand Manager - HealthLeaders Exchange

USA (Remote)

$60K/yr – $65K/yrMid Level5+ years expFull time

Posted 8 hrs ago

Job Summary

Own the strategy and year-round engagement for HealthLeaders Exchange and TEN, driving community growth, member retention, and cross-team collaboration.

  • Lead the executive community building and engagement programs.
  • Coordinate with editorial, marketing, and recruitment to grow membership.

Job Description

Responsibilities

  • Own the overall strategy and operating model for the HealthLeaders Exchange platform.
  • Create a seamless experience between live Exchanges and The Exchange Network.
  • Shape Exchange formats, executive themes, programming, and member experiences.
  • Develop a year-round engagement strategy for TEN.
  • Establish consistent planning and execution processes across the portfolio.
  • Identify opportunities to improve and expand the Exchange community.
  • Build and retain a highly engaged community of healthcare C-suite and senior executives.
  • Partner with recruitment, audience, editorial, and marketing teams to grow qualified membership.
  • Define priority executives, organizations, and market segments.
  • Monitor recruitment performance and identify gaps.

Requirements

  • 5+ years of experience in executive communities, events, B2B media, product management, audience development, or a related field.
  • Experience managing communities that combine in-person and digital engagement.
  • Strong project and program management skills.
  • Experience working with senior executives.
  • Ability to lead across multiple teams without direct authority.
  • Strong understanding of member engagement, retention, and community building.
  • Comfort using data and KPIs to drive decisions.
  • Excellent communication and organizational skills.
  • Ability to balance strategic thinking with hands-on execution.

Preferred

  • Healthcare industry, media, events, or information services.
  • Executive or membership communities.
  • C-suite audience development.
  • Online professional communities.
  • Advisory boards or executive councils.
  • Sponsored programs and sales organizations.
  • NPS, engagement, retention, and community analytics.

Benefits

  • Competitive salary plus performance-based incentives
  • Premium medical, dental, vision, and other health plans — you choose what fits your needs
  • Fully vested 401(k) match to help you prepare for your future
  • Generous paid time off, including vacation, sick time, floating holidays, bereavement, and 12 office holidays
  • Flexible working hours
  • Supportive work/life balance and paid parental leave
  • Remote work environment
  • Collaborative, dedicated, and fast-moving team culture
  • Opportunity to build relationships with senior executives across the healthcare industry
  • Career development within a growing B2B media, events, data, and marketing organization
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Arrowfly

3.5 Glassdoor

Arrowfly is a business-to-business media company focused on providing high value unique content on user's terms while delivering measurable ROI for marketers. Arrowfly produces 80+ technical web sites and 7 print publications covering design engineering, hospitality, life sciences, fluid power, robotics, renewable energy and retail segments. The company also produces digital events, manages seven in-person events and provides custom digital and marketing services. We have set ourselves apart from other media companies by embracing technology, allowing individual excellence and enabling innovation across their digital networks.Technology focus & audience reach in:• Design Engineering / Motion / Mechanical / Electrical / Robotics / Fastening• Electrical and Electronics Engineering• Renewable Energy / Wind and Solar Power• 3D CAD / 3D Printing / Digital Manufacturing / Rapid Prototyping / Simulation• Fluid Power / Pneumatics / Hydraulics / Off Highway• Medical Device Technology, Medical Equipment, Medical Design and Outsourcing, Drug Delivery, Medical Tubing• Robotic Systems: development, technology, platforms and applications.• Retail: Convenience Stores• Hospitality: Club & Resorts & Club Chefs• Research & Development

Founded in 2006
Cleveland, Ohio, USA
228 employees (108 in marketing)
1% recommend to a friend

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

See all Arrowfly salaries

Marketing Team

Marketing Team Size
96 (42% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

Funding History

  • Jan 2023
    Private Equity

Traffic Signals

Monthly Visitors
13.4K
Traffic Source Mix
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28%
Direct
34.2%
Referral
26.2%

Headcount Trend

Current headcount: ~228

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