Responsibilities

• The DISH TV Brand Marketing team drives brand strategy, planning, messaging, and consistency across the entire marketing organization.
• The Sr Associate Brand Manager addresses top-funnel awareness and consideration challenges for the DISH and DishLATINO brands to improve overall perception and spark customer acquisition.
• Leading integrated brand campaign planning and agency management with minimal supervision, this role creates a strong brand halo while unifying cross-functional goals.
• Strategic execution balances message integrity, budget optimization, and audience expansion across diverse prospective customer segments.
• What Success Looks Like (Objectives):
• Lead annual brand strategy, communication plans, and core content pillars to align cross-functional initiatives with broader department OKRs
• Direct integrated advertising campaign lifecycles from creative briefing through production and testing, driving measurable top-funnel awareness and acquisition outcomes
• Serve as the primary point of contact for external creative agencies, managing SOW processes, campaign routing, and weekly status alignment
• Develop and maintain brand guidelines, messaging fact sheets, and toolkits to preserve brand consistency across all marketing outputs
• Leverage AI tools to streamline consumer insights analysis, optimize campaign asset creation, and enhance messaging development

Requirements

• Minimum Education: Bachelor7s Degree in advertising, marketing, business administration, or a related field
• Minimum Experience: Critical experience in brand marketing, strategy, production, or campaign management with a track record of driving cross-functional alignment
• Required Technical Skills: Must have experience with:
• Integrated marketing campaign planning and execution
• Creative agency management and SOW development
• Brand marketing budget tracking, forecasting, and optimization
• Visa sponsorship not available for this role

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .