Responsibilities

• Own the Brand Calendar and Integrated Campaigns
• Manage and maintain Sarku Japan's rolling marketing calendar across core menu priorities, limited-time offers, value programs, beverage innovation, seasonal moments and brand-building initiatives.
• Translate business and brand priorities into integrated campaign plans with clear objectives, channel roles, milestones, owners, decision points and launch dates.
• Lead day-to-day project management for assigned campaigns from kickoff through launch, keeping cross-functional teams aligned on deliverables, dependencies, timing and approvals.
• Drive launch readiness through clear status updates, working sessions and escalation of risks so programs move forward with speed and accountability.
• Lead Creative Briefing, Brand Stewardship and Production
• Write clear, insight-led creative briefs that define the business objective, consumer opportunity, target audience, key message, reasons to believe, deliverables, channel requirements and success measures.
• Brief and manage internal and external creative partners, provide actionable feedback and guide work through reviews and approvals while protecting Sarku Japan's brand voice, visual identity and strategic intent.
• Own the production process for campaign assets, including pre-production planning, shot lists and asset needs; attend photo and video shoots as the brand lead to ensure the food, product and creative execution are brand-right.
• Route, proof and approve final campaign assets for accuracy and consistency across restaurant POP, digital, social, CRM/loyalty, third-party delivery, menu and other guest-facing channels.

Requirements

• 5+ years of brand, integrated or consumer marketing experience, preferably within QSR, fast casual, restaurants, retail, CPG or another multi-unit consumer business.
• Demonstrated experience managing integrated campaigns, promotions or product launches from strategy and brief through creative development, production and go-to-market execution.
• Strong creative brief-writing skills and the ability to translate consumer and business strategy into clear messaging, creative direction and actionable deliverables.
• Experience managing creative production, including photo and/or video shoots, agency partners and asset development across multiple channels.
• Experience with in-store merchandising or point-of-purchase programs, including print production, vendor coordination, store distribution and executional QA.
• Strong brand judgment and attention to detail, with the confidence to provide clear creative feedback and protect consistency without slowing the work down.
• Proven ability to lead cross-functional initiatives and influence partners across Marketing, Operations and other functions without direct reporting authority.
• Excellent project-management and organizational skills with the ability to manage multiple campaigns, deadlines, stakeholders and changing priorities simultaneously.
• Strong written and verbal communication skills, analytical and commercial mindset, and comfort working with performance data to identify learnings and recommendations.

Benefits

• Health insurance
• Paid time off