Senior Brand Manager (SKS)

Responsibilities

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Requirements

• Bachelor's Degree in Marketing or a related field
• 10+ years experience in marketing roles with major consumer brand
• Experience in Product Marketing as it pertains to product marketing communications and product management
• Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy
• Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required

Preferred

• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.
• Eligible for the relevant benefit programs offered through our partner agencies.