Brand Manager - Emerging Brands

Responsibilities

• Develop strategic business models for emerging brands portfolio. Test, learn, and implement.
• Manage and deliver the brand P&L. Work with cross-functional teams to measure and analyze sales impact, sales execution and the profitability/ROI of marketing investments.
• Partner with director and agency partners to build the brand from the ground up, specifically establish brand positioning, brand voice, brand personality and packaging architecture.
• Develop and execute brand marketing plans, with excellence through cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new products and expansion efforts to drive sales and profit.
• Develop product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Lead development of best-in-class, integrated marketing plans informed by consumer insights and backed by data.
• Understand channel and customer business dynamics and leverage insights to inform brand growth strategies, product and consumer marketing opportunities to drive growth, including non-traditional channels and ecommerce.
• Uncover actionable and powerful insights through analysis of brand performance, consumer insights, category trends & competitive dynamics. Leverage these insights to shape brand strategy and growth opportunity recommendations.
• Create marketing plans/initiatives to drive growth through lean investment. Including building relationships with other emerging brands, creative marketing tactics, etc.

Requirements

• Undergraduate Degree in Marketing or related field with 5+ years marketing experience.
• 5+ years preferred experience within a start-up company or start-up environment.
• Consumer Packaged Goods (CPG) industry experience preferred.
• Demonstrated experience thinking and executing like a business owner: someone who can take initiative and get things done while having fun in an entrepreneurial environment
• Experience in rapidly developing & testing new marketing models.
• Experience managing & analyzing Meta ads to assess performance and pivot as needed.
• Experience leading the launch of a product from idea to market.
• High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.
• Ability to lead complex, strategic projects through commercialization.
• Proven track record of driving profitable growth including P&L and marketing spend responsibilities.

Benefits

• Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.