Marketing Program & Brand Manager

Responsibilities

• Own campaign program management for marketing campaigns and initiatives: integrated calendar, asset requirements, dependencies, owners and weekly status reporting
• Drive content production across multimedia channels to support campaigns and marketing initiatives, own the content production calendar, briefs, reviews and product-manager approvals, and hand off to the Web Experience Manager to publish.
• Serve as steward of the corporate brand, ensuring consistency and excellence across all creative  output, including content produced with AI tools.expressions.
• Develop, maintain, and enforce brand guidelines and visual standards documentation across the organization including AI-ready brand guardrails: approved templates, prompt libraries, tone and style rules, and review criteria..
• Produce and manage creative and content from brief to delivery, including graphics, collateral, white papers, case studies, solution briefs, trade show materials and advertising, using AI tools as the primary method and building repeatable, template-driven workflows.Direct and oversee creative projects from concept through execution, including graphic design, marketing collateral, white papers, case studies, solutions briefs, tradeshow materials, and advertising.
• - Run the intake and prioritization process for creative and content requests: briefs, turnaround expectations and a visible queue.
• - Own creative and production readiness for development for industry event: graphics, s, trade shows, and conferences, including booth design, signage, booth and presentations, and promotional material, working with the Tradeshow & Events lead on specs and deadlines, and managing print and fabrication vendors.s.
• - Produce video content, including scripting, storyboarding and editing, using AI-assisted video, voiceover, captioning and editing tools.” Realistic output is demos, explainers and social clips, not broadcast-quality production.
• - Own the sales enablement content library (Channeltivity) and the process for keeping Sales informed about campaigns, launches and new content; produce executive presentations and enablement materials.
• - Manage the customer story pipeline (case studies, references, approvals) and coordinate renewal, expansion and advocacy programs with Sales and Support.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Visual Communications, BusinessMarketing, Design or a related field, or equivalent experience..
• 5-8+ years of progressive B2B marketing experience in in program or campaign management, content production, or creative operations.creative direction and design management.
• Experience producing marketing content and creative across multiple formats (presentations, collateral, social, web, video) in an in-house, agency or consulting environment.”Experience developing and executing creative in an agency, in-house creative department, or freelance/consulting capacity.
• Proven ability to expertise in brand steward a corporate brand and apply it consistently, including to content produced with AI tools.ship and the ability to align creative output with business goals.
• Demonstrated hands-on use of AI tools (such as Claude or ChatGPT for content and layout, and AI tools for images, video, voice and captioning) to produce marketing assets in real work, with the judgment to review output for accuracy and brand fit.
• Proven ability to manage multiple campaigns, projects and deadlines simultaneously, with cross-functional stakeholders: timelines, dependencies, approvals and status reporting.
• Experience with project and workflow management tools (e.g., Asana, monday.com or Jira)
• Working knowledge of digital asset management, content governance and template-based production workflows. Web publishing and site ownership sit with the Web Experience Manager.
• Demonstrated success managing external agencies, freelancers, and consulting resources.
• Expert proficiency in Figma, Adobe Creative Suite, and Microsoft PowerPoint.

Preferred

• Familiarity with B2B technology marketing and brand positioning.
• Experience in Media & Entertainment or broadcast technology marketing.
• Experience with producing video production and multimedia content creation., including AI-assisted video, voiceover and editing tools.
• Familiarity with motion graphics or animation tools, including AI-assisted ones. Experience with motion graphics or animation tools.
• Experience supporting sales enablement or customer marketing programs, such as content libraries, case studies and reference programs.
• Experience building templates, prompt libraries or reusable workflows that let others produce on-brand content faster.
• Program or project management certification (such as PMP), or equivalent experience.

Benefits

• Day-one medical, dental, and vision coverage
• 100% company-paid life and disability insurance
• 401(k) with a sweet company match (up to 8%)
• Quarterly HSA boosts and flexible spending accounts
• Flexible time off (salaried) or PTO (hourly), plus generous paid holidays
• Pet insurance (yes, your animal gets benefits too)
• Legal plan, plus extras like accident and critical illness coverage