Director, Brand Marketing and Operations

Responsibilities

• Define and maintain Praxis' priority audience segments, such as culture makers, founders, pastors, Course hosts, institutional leaders, and the next generation, with clear criteria for each.
• Map the audience journey for each priority audience, from first contact through participation, hosting, and deeper involvement across Praxis' three tasks.
• Run audience research with the creative studio, church engagement, and product teams, and turn findings into briefs the whole team can use.
• Maintain the Praxis brand house so every team can see which audiences each initiative serves and how people move between them.
• In partnership with key stakeholders, build and shepherd the annual Media, Brand and Product brand plan, setting audience priorities and campaign tentpoles and proposing budget for the year.
• Lead the integrated go-to-market plan for each Media, Brand and Product launch and campaign, including The Praxis Course, Stories of Redemptive Imagination, Activate, and new digital products.
• Build cross-functional marketing plans that set the audience, goal, message, channels, timeline, owners, and KPIs for each launch.
• Support and integrate host recruitment and Course growth campaigns with the church engagement team.
• Collaborate with the Partner, Media & Brand on positioning and messaging so every plan reflects one consistent Praxis brand.
• Help manage the Praxis brand day to day, keeping brand guidelines and messaging current and making sure teams across Praxis apply the standards.

Requirements

• 10+ years across brand marketing, growth marketing, go-to-market, and marketing or business operations roles, including launches built from zero
• A track record of campaigns or programs that grew audiences or participation against set targets
• Experience defining audience segments and customer journeys and using them to guide channel and content decisions
• Experience managing a brand across multiple teams or programs, including brand plans and guidelines
• Experience running growth and performance marketing programs, including experimentation and paid media
• Experience marketing through institutional or platform partners, such as churches, schools, networks, or content platforms
• Experience building and running operating cadences, planning and budget processes, or marketing operations for a multi-disciplinary team
• Experience working across creative, product, and program teams, with or without direct reports

Benefits

• Comprehensive benefits including fully paid health insurance for families
• 5% matching 401k
• Flexible vacation policy