Senior Brand Manager

Responsibilities

• Develops and executes the annual operating plan (AOP) financial targets while establishing brand/business objectives, strategies, and tactics to attain AOP.
• Achieves volume, net revenue, gross margin, and marketing mix targets.
• Owns the P&L and actively manages critical levers, including margin improvement initiatives, pricing / trade strategies, and marketing budgets.
• Provides oversight and direction into critical business processes, including Integrated Business Planning
• Leads future growth by developing a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with retail sales.
• Champions Governance and Portfolio Review processes to ensure proper resource allocation and strategic fit for all initiatives.
• Works with agency partners to create annual consumer media, promotion, and public relations plans.
• Effectively deploys team to analyze the business, category trends, and competitive landscape to deliver insights, recommendations, and actions to achieve objectives.
• Leads team to identify consumer needs and leverage insights to build short and long-term innovation plans, including white space opportunities, product extensions, category expansion, and packaging improvements.
• Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives.

Requirements

• Bachelor’s degree, MBA preferred
• Bachelor’s degree and 5-8 years of marketing, marketing related, or sales experience OR MBA and 3-5 years of marketing, marketing related, or sales experience
• Proven ability to understand and leverage analytics, consumer insights, and business acumen to create comprehensive business plans
• Strong understanding of data (syndicated, shipment, primary and secondary research) and the ability to interpret results for decision-making
• Pattern of initiative with a self-starter mentality
• Demonstrated experience managing and developing direct reports and deploying team resources appropriately to deliver business objectives
• Proven problem-solving and decision-making skills
• Ability to work effectively in a team environment on a variety of complex projects
• Strong interpersonal, verbal, and written skills. Strong organizational savvy, negotiating skills, and conflict resolution skills
• Demonstrated aptitude and effectiveness in budget and financial management

Preferred

• MBA preferred

Benefits

• benefits: comprehensive medical, dental and vision coverage, discretionary annual merit increases, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.