Senior Brand Manager, Carlsberg and 1664 Blanc

Responsibilities

• US Brand Strategy and Planning - Develop and own the annual US brand plans for Carlsberg and 1664 Blanc, including positioning, consumer targeting, portfolio and innovation priorities, and volume and revenue goals.
• Translate global brand strategy, brand books and campaign platforms into US-relevant plans, adapting messaging, pack, price and channel strategy where the market requires it.
• Build tactical plans that support priority geographies, channels and consumer occasions.
• Lead the brands through the annual planning cycle, including long-range planning, budget submissions and quarterly business reviews.
• Execution and Activation - Deliver integrated marketing programs across media, digital and social, experiential, sponsorships, shopper and trade marketing.
• Partner with Creative, Digital & Social, Customer Marketing, and Events & Activation teams to bring plans to life on time and on budget.
• Build point-of-sale, promotional and sell-in tools that equip Sales and distributor partners to win in both on-premise and off-premise accounts.
• Manage US agency partners and briefs, ensuring work is on strategy, on brand and aligned with global brand guidelines.
• Global Partnership - Serve as the primary US point of contact for the global Carlsberg brand team, maintaining a regular cadence of planning, approvals and performance reviews.
• Secure global alignment and approvals for US plans, creative adaptations and local initiatives.

Requirements

• Bachelor's degree in Marketing, Business or a related field.
• Seven or more years of brand management or marketing experience, with a track record of building and executing annual brand plans.
• Experience in the alcoholic beverage category, with beer strongly preferred.
• Experience working on global brands and translating global strategy into localized market plans.
• Working knowledge of the US three-tier system and how to partner with distributors, chain retail and on-premise accounts.
• Strong financial acumen, including budget ownership and ROI analysis.
• Excellent communication and stakeholder management skills, with the ability to influence across a matrixed, global organization.

Preferred

• Hands-on marketing experience in the Miami or Los Angeles markets, including knowledge of local consumers, on-premise culture and key accounts.
• Experience with imported or premium European beer brands.
• Experience managing brands for an international brand owner in an importer, licensee or partnership model.
• Experience engaging multicultural consumers, including Hispanic consumers.
• MBA or equivalent advanced degree.

Benefits

• PTO & Paid Personal Time Off
• 401K
• Performance Based Incentives
• Medical, Dental, Vision and Supplemental Insurances
• Employee & Family Assistance Program
• Growth and Internal Mobility Opportunities