Senior Brand Manager

Responsibilities

• Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
• Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
• Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
• Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.
• Oversee internal resources and external agencies tasked with creating effective content and campaigns.
• Provide leadership, direction and mentoring to direct reports.
• Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
• Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
• Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
• Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.

Requirements

• Bachelor’s level degree, preferably in business or marketing. MBA preferred.
• A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
• 10+ years marketing/category management, Consumer Packaged Goods experience preferred.
• Experience leading omnichannel programs and cross-category brand partnerships is a plus.
• Excellent organizational and communication (written and oral) skills.
• Strong computer skills – MS Office, Excel, PowerPoint.
• Experience driving insights from syndicated data (e.g. Nielsen, Circana) and primary/secondary research.

Preferred

• MBA preferred
• Experience leading omnichannel programs and cross-category brand partnerships is a plus.

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• 401k & Company Match