Senior Brand Activation Manager RTD

Responsibilities

• Bring brand strategy to life as the senior brand-side partner connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce. You will turn brand priorities and passion points into compelling retail and on-premise activation programs, effective point-of-sale materials, and field-ready plans that produce measurable sales impact.
• In this highly collaborative Senior Brand Activation Manager role for Ready-To-Drink products, you will align cross-functional partners around priorities, execution standards, and success measures. You will lead the commercialization of key sales launches and major Business Unit initiatives from strategy development through in-market execution, performance measurement, and course correction.
• You will also represent Business Unit strategy across the broader commercial organization, communicate with Sales and Business Unit leadership, support annual planning, and help teams navigate brand, operational, supply, and channel priorities. Through market visits, customer and distributor meetings, and activation oversight, you will evaluate execution and identify opportunities to maximize sales, manage costs, and strengthen results.

Requirements

• Bachelor’s degree plus 7 years of marketing, sales or distributor management or end-to-end project management experience with at least 5 years focused on sales or distributor management experience reflecting increasing levels of responsibility; OR Bachelor’s Degree plus 6 years of Gallo winery marketing, sales or distributor management or end-to-end project management experience with at least 4 years focused on sales or distributor management experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo winery marketing, sales or distributor management experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 11 years of sales or distributor management or end-to-end project management experience with at least 7 years focused on sales or distributor management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time by automobile and air travel to perform the core functions of the role, including market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

• Master of Business Administration degree plus 10 years of winery sales or distributor management experience reflecting increasing levels of responsibility.
• Experience combining significant Sales or distributor-facing responsibilities with Brand Marketing, Commerce, Sales Planning, or commercial activation capabilities.
• Experience leading cross-functional commercialization and in-market activation, including evaluation of field execution, point-of-sale effectiveness, and performance against brand and sales objectives.
• Knowledge of E. & J. Gallo Strategic Imperatives as outlined by the CEO and the Gallo Executive Leadership Team.
• Leadership/management strength to provide motivational guidance and direction.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.