Senior Associate, Paid Search

Responsibilities

• Mentor/coach junior team members on pacing, optimization, and campaign development as needed
• Developing, optimizing, and maintaining paid search campaigns for clients
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
• Familiarity with 3rd-party tracking vendors
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Supporting the team leadership and contribute to higher-level strategic initiatives.
• Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Requirements

• Extensive knowledge of Microsoft Excel
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

Preferred

• Ample experience in SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus
• Experience working on enterprise level PPC accounts with large budgets preferred
• Technical background a plus (conversion tagging, FTP, HTML, etc.)

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.