Google Ads Specialist

Responsibilities

• Design, implement, and manage Google Ads campaigns, including Search, Display, Shopping, and Video ads, ensuring alignment with marketing goals.
• Conduct thorough keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness.
• Optimize ad copy, landing pages, and bidding strategies to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance using Google Analytics, Microsoft Ads (formerly Bing Ads), and other web analytics tools to gather insights and refine strategies.
• Manage marketing campaign budgets efficiently across multiple platforms such as Google AdWords, Bing Ads, Twitter Ads, and social media advertising channels.
• Analyze media performance data through web analytics reporting tools and pivot tables to inform data-driven decision making.
• Collaborate with cross-functional teams on media planning, media buying, and media performance analytics to ensure cohesive campaign execution.
• Implement conversion optimization techniques using tools like Google Tag Manager and DoubleClick to enhance user engagement and ROI.
• Track key performance indicators (KPIs) related to paid search marketing campaigns while managing multiple projects simultaneously.

Requirements

• Proven experience in PPC campaign management with a strong understanding of SEM strategies across Google Ads, Microsoft Ads, and Bing Ads platforms.
• Expertise in digital marketing channels including paid search marketing, social media management, social media advertising (Twitter Ads), and affiliate marketing.
• Proficiency in keyword research tools, SEO tools, web analytics platforms like Google Analytics, and web analytics reporting methods.
• Strong analytical skills with the ability to interpret complex data sets using spreadsheets (including pivot tables) for media performance analytics.
• Knowledge of budgeting principles for managing marketing campaign budgets effectively while maintaining ROI focus.
• Familiarity with SEO techniques such as SEO tools and conversion optimization practices to support integrated marketing efforts.
• Experience with media planning, media buying, media performance analysis, and managing large-scale marketing campaign budgets.
• Technical skills in Google Tag Manager for tracking user interactions and optimizing campaigns accordingly.
• Excellent communication skills for collaborating with teams on digital marketing strategies and presenting insights clearly.

Benefits

• 401(k) 5% Match
• Gym membership
• Health insurance
• Unlimited paid time off