Senior Associate - Meta Platform Strategy, Chase Social Media

Responsibilities

• Support monitoring, community management and engagement efforts on Chase Meta channels to deepen connections, understand audience sentiment and detect and escalate reputational risk; craft high-quality, timely social responses and maintain a distinct brand voice on Chase Meta channels
• Proactively identify opportunities for the brand to participate in relevant social and cultural conversations; curate user-generated content resharing during key initiatives and experiences (occasionally on weekends)
• Keep a pulse on the content calendar and handle social scheduling and posting across Meta channels (via scheduling tools). Ensure content successfully publishes and troubleshoot any errors.
• Drive optimization efforts on community management dashboards, ensuring tools and audience lists are optimized to surface community opportunities and deliver credible, effective insights
• Continuously optimize posting based on performance data, algorithm shifts and best practices
• Stay up-to-date on the latest platform news, own updates to internal and partner teams and identify testing opportunities for Chase channels
• Build engaging online communities and support social media content development — including content pitching and copywriting as needed — in partnership with content partners
• Pitch creative ideas based on audience insights and social conversations, and help carry them from concept to execution to drive engagement
• Demonstrate a strong ability to use analytics to power content strategy and inform engagement strategy on Chase social media channels
• Use social listening tools to identify, understand and explain social trends and preferences among target audiences

Requirements

• Lives and breathes for social media, is an avid scroller, is confident in pitching fresh ideas within the team, thinks creatively and identifies and solves problems; excellent copywriting and presentation skills
• 3+ years of relevant experience in social media management, marketing or communications
• Proven record of effectively managing social media channels and executing engagement strategies; knowledge of industry social media management tools for social monitoring, publishing, listening and reporting: building dashboards, boolean queries, tagging (e.g. Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics, etc.)
• Proficiency in native social analytics dashboards (i.e., Meta Business Suite)
• Proficiency in Microsoft Office, e.g. Excel and PowerPoint
• Strong judgment and decision-making acumen
• Strong ability to problem-solve and think critically
• Ability to self-start and produce high-quality work
• Proactive by nature and comfortable working in a fast-paced environment with tight deadlines
• Excellent organizational skills with the ability to multitask and prioritize high-volume, high-priority initiatives

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.