Senior Associate, Media Activation

Responsibilities

• Support the planning, execution, optimization, and reporting of paid search and programmatic media campaigns.
• Activate campaigns across platforms such as Google Ads, The Trade Desk, and DV360.
• Translate media plans and client objectives into accurate campaign builds, targeting strategies, and platform settings.
• Conduct keyword, audience, competitive, and marketplace research to inform campaign recommendations.
• Monitor campaign pacing, budgets, delivery, and performance against established KPIs.
• Analyze platform and campaign data to identify trends, optimization opportunities, and areas for improved performance.
• Make campaign adjustments related to bidding, budgets, targeting, audiences, keywords, placements, and other activation levers.
• Develop clear performance updates, reports, and actionable insights for internal teams.
• Collaborate with planning, analytics, ad operations, and other activation teams to support integrated campaign execution.
• Participate in internal meetings and contribute to recurring client status updates as appropriate.

Requirements

• 2+ years of relevant experience in paid search, programmatic media, digital activation, media buying, or a related field.
• Hands-on experience with at least one of the following platforms: Google Ads, The Trade Desk, DV360
• Experience supporting campaign setup, trafficking, optimization, pacing, and performance reporting.
• Understanding of paid search and programmatic campaign fundamentals.
• Ability to interpret campaign data and translate findings into clear recommendations.
• Strong proficiency in Microsoft Excel and comfort working with numbers, statistics, and performance data.
• Strong organizational skills and attention to detail, particularly when managing campaigns across multiple platforms and workflows.
• Ability to manage competing priorities and complete work accurately within established deadlines.
• Clear written and verbal communication skills.
• Ability to collaborate effectively with planning, analytics, ad operations, and activation partners.

Preferred

• Google Ads experience is strongly preferred.
• Working knowledge of productivity technology and AI-supported workflows is a plus, but is secondary to hands-on platform experience.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.