Responsibilities

• Plan, book, build, and manage paid digital campaigns across programmatic, paid social, PPC/search, display, video, and CTV/OTT.
• Develop media plans based on client goals, audiences, budgets, markets, and KPIs.
• Manage campaign budgets, pacing, targeting, bids, placements, keywords, and flight dates.
• Continuously monitor and optimize campaigns to improve performance.
• Navigate advertising and targeting restrictions for regulated industries and identify effective alternatives within those guardrails.
• Analyze campaign performance and turn data into actionable recommendations.
• Prepare clear, accurate reporting that explains what happened, why it happened, and what we should do next.
• Work with account, creative, and strategy teams to improve campaign performance.
• Help ensure tracking, pixels/tags, UTMs, conversion events, and campaign setup are accurate.
• Stay current on digital advertising platforms, policies, privacy changes, targeting capabilities, and emerging opportunities.

Requirements

• 3+ years of hands-on digital media buying experience; agency experience preferred.
• Strong experience with programmatic, paid social, and paid search/PPC.
• Experience with Google Ads, Meta Ads Manager, and programmatic/DSP platforms.
• Understanding of platform advertising policies, targeting restrictions, privacy considerations, and compliance requirements.
• Strong knowledge of digital media KPIs, optimization, conversion tracking, GA4, UTMs, and attribution.
• Strong analytical, organizational, and communication skills.
• Exceptional attention to detail and the ability to manage multiple clients, campaigns, budgets, and deadlines.

Preferred

• Bachelor's (Preferred)
• Media Planning: 1 year (Preferred)
• Marketing: 1 year (Preferred)
• Experience with LinkedIn, YouTube, Reddit, Pinterest, CTV/OTT, or similar platforms is a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance