Responsibilities

• You\'ll help manage and optimize high-spend campaigns across Meta and Google, including YouTube, Search, and Performance Max.
• You'll continuously look across platforms and states to identify: Scaling opportunities, Budget reallocation opportunities, Performance inefficiencies, Underperforming markets, Testing gaps, New strategies worth implementing.
• We expect you to understand where our money is going, what it\'s producing, and where the next dollar should be spent.
• You\'ll work with other media buyers and leadership on cross-platform and state-level budget strategy to hit our volume and profitability goals.
• At our scale, media buying and creative strategy cannot operate separately. You\'ll know our best-performing ads, angles, and concepts, and will capitalize on them; you\'ll bridge the gap between performance data and the creative team.
• In underperforming markets, diagnose why and build a plan to improve it (creative, campaign structure, budget allocation, lack of creative diversity, winning angle from another market, platform mix, audience, offer, landing page).
• You\'ll help own the operational side of running advertising at scale, including weekly/monthly spend planning and pacing, cross-platform and state-level budget allocation, campaign launches, creative launches, reporting, performance tracking, testing frameworks, campaign structure, account organization, and ensuring nothing falls through the cracks.
• Account Monitoring: check campaigns over weekends when necessary to ensure nothing is broken, spend is healthy, volume remains, major performance issues are caught quickly, and high-spending campaigns aren\'t running unchecked; occasionally turn campaigns on/off or make critical changes outside normal hours as directed.
• Innovation: bring ideas, test, iterate, and implement new Meta and Google strategies, creative trends, testing methodologies, and opportunities we\'re missing; constantly seek incremental improvements.

Requirements

• Based in United States
• Actively managed 7-figure monthly ad spend
• Highly experienced with Meta and/or Google
• You live and breathe media buying
• You can look at large amounts of performance data and quickly identify what matters
• You can spot potential winning ads early and know how to expand them
• You understand budget allocation at scale
• You think beyond individual campaigns and understand performance across platforms, markets, and creatives
• You understand creative diversity and how it impacts performance
• You naturally think in angles, patterns, distribution, and opportunities

Preferred

• Experience across Meta and Google platforms
• Ability to look at large amounts of performance data and quickly identify what matters
• Understanding budget allocation at scale
• Creativity and willingness to test new ideas across platforms

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance