Responsibilities

• Plan, build and manage Meta Ads Manager campaigns across Facebook and Instagram for auto loan lead generation, from prospecting through retargeting
• Run and compare lead flows: Instant Forms (Lead Ads), website conversion campaigns and Messenger/WhatsApp lead flows, choosing the right mix for volume and quality
• Own daily budget pacing, bidding strategy and optimisation against CPL, cost per qualified lead and lead-to-funded rate
• Use Advantage+ campaigns, audiences and placements well, and know when manual control performs better
• Run a structured testing roadmap across audiences, offers, form design, creative formats and landing pages
• Brief and iterate on static, video, Reels and Stories creative with the content team and UGC creators
• Implement and maintain tracking: Meta Pixel, Conversions API (server-side), event match quality, and CRM conversion uploads
• Feed downstream lender outcomes (approved, funded) back into optimisation through conversion leads optimisation so spend follows lead quality, not just volume
• Build weekly and monthly reporting on spend, CPL, lead quality and ROAS, with clear recommendations
• Make sure every ad, form and landing page meets Meta's advertising standards for financial and credit products and Canadian advertising rules before launch

Requirements

• 3+ years of paid social media buying, with at least 2 years running Meta Ads directly
• Proven track record in lead generation (not only e-commerce), managing $50K+ CAD in monthly spend
• Hands-on experience with Instant Forms and lead-quality optimisation, including qualifying questions and CRM integration
• Strong grasp of CPL, CAC, conversion rate and lead-quality metrics, and how they trade off
• Hands-on experience setting up Meta Pixel, Conversions API and the Events Manager
• Ability to judge creative and write sharp briefs that improve thumb-stop rate and conversion
• Confident with spreadsheets and reporting tools (Excel or Google Sheets, Looker Studio or similar)
• Legally eligible to work in Canada

Preferred

• Experience in automotive, auto finance, lending, insurance or another regulated financial vertical
• Experience running campaigns under Meta's Special Ad Category for financial products and services and its targeting limits
• Familiarity with the Canadian subprime and near-prime auto loan market
• Experience with TikTok, Snapchat or YouTube to support cross-channel testing
• Bilingual English and French, or experience running Quebec campaigns
• Experience with CRM and lead-distribution platforms (e.g. HubSpot, Salesforce, LeadsPedia, boberdoo)
• Landing page testing tools (Unbounce, Instapage, VWO or similar)

Benefits

• - Competitive base salary plus a performance bonus tied to lead quality and volume
• - Remote-first working across Canada
• - Real ownership of a channel and budget, with direct access to leadership
• - Room to grow into a senior or multi-channel role as the Canadian division scales