Meta Media Buyer — Franchise Marketing

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive Meta advertising strategy across multiple client accounts, building, launching, and optimizing campaigns with a data-driven, proactive approach while continuously testing audiences, creatives, and messaging to achieve leads, conversions, and efficient costs.

  • Lead generation focus with multi-account management
  • Data-backed optimization and performance analysis
  • Stay ahead of Meta updates and best practices

Job Description

Responsibilities

  • Meta Campaign Strategy & Management
  • Develop, launch, manage, and optimize Meta advertising campaigns.
  • Build strategies around each client's goals, market, budget, offer, and audience.
  • Continuously test audiences, creative, messaging, offers, and campaign structures.
  • Make thoughtful, data-backed optimizations—not changes just for the sake of making changes.
  • Stay current on Meta advertising updates, tools, attribution, and best practices.
  • Own Performance
  • Monitor and understand performance across your accounts, including:
  • Leads and conversions
  • Cost per lead

Requirements

  • 3+ years of hands-on Meta Ads experience
  • Strong experience with lead-generation campaigns
  • Experience managing multiple advertising accounts simultaneously
  • Strong knowledge of Meta Ads Manager
  • Strong analytical and problem-solving skills
  • Ability to turn campaign data into clear recommendations
  • Experience managing advertising budgets
  • Strong written and verbal communication skills
  • Highly organized and able to prioritize accounts effectively
  • Comfortable working in a fast-paced agency environment

Preferred

  • Digital marketing agency experience
  • Franchise or multi-location advertising experience
  • CRM and lead-tracking experience
  • Understanding of attribution and conversion tracking
  • Experience collaborating with creative teams
  • Meta Blueprint certification
  • GoHighLevel or similar CRM experience

Benefits

  • Competitive compensation
  • Virtual work evironment
  • 401(k)
  • Paid holidays
  • PTO & sick leave
  • Birthday half-day
  • Every third Friday rest half-day
  • Collaborative team environment
  • Professional growth opportunities
  • Exposure to franchise and multi-location marketing
DTMA Marketing Agency logo

DTMA Marketing Agency

At DTMA, we believe in maximizing your marketing dollars with the quickest ROI. We concentrate our tacit industry knowledge and resources towards gearing your business’ exposure via strategic digital marketing custom to you. Our formula provides a lasting foundation in a constantly evolving digital landscape.At DTMA, our goal is to compose the soundtrack of your story, supporting you and your brand behind the scenes, so we can deliver your message loud, clear, and precise.Whether it’s solidifying a social media presence, capturing captivating content, creating the best targeting advertising campaigns, the DTMA team will be sure to have your company needs rise above the noise of the status quo. We believe in collaboration and the reason why we believe in bringing value to everyone and anyone.

Founded in 2018
Sacramento Landing, California, USA
8 employees (4 in marketing)

Marketing Team

Marketing Team Size
2 (25% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
142
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~8
DTMA Marketing Agency logo

Meta Media Buyer — Franchise Marketing

DTMA Marketing Agency · USA · Remote