Responsibilities

• Plan, launch, and manage paid advertising campaigns across digital platforms.
• Develop media buying strategies based on business objectives and target audiences.
• Monitor campaign performance, advertising expenditure, and return on investment (ROI).
• Analyze key performance indicators (KPIs), including CPC, CPM, CTR, CPA, and conversion rates.
• Optimize advertising campaigns to improve performance and reduce acquisition costs.
• Conduct audience research, competitor analysis, and A/B testing.
• Prepare performance reports and provide recommendations for campaign improvements.
• Collaborate with marketing and creative teams to develop effective advertising materials.
• Manage advertising budgets and ensure their efficient allocation.

Requirements

• Experience in media buying, digital advertising, or performance marketing.
• Knowledge of advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar tools.
• Strong analytical and problem-solving skills.
• Understanding of advertising metrics, conversion tracking, and campaign optimization.
• Ability to manage multiple campaigns and meet deadlines.
• Attention to detail and a results-oriented mindset.
• Good communication and organizational skills.

Benefits

• Remote work with flexible working arrangements.
• Competitive compensation based on experience and qualifications.
• Opportunities for professional development and career growth.
• A collaborative and supportive team environment.
• The opportunity to work on diverse digital marketing campaigns.