Responsibilities

• Performance & Scaling - You’ll help manage and optimize high-spend campaigns across Meta and Google, including YouTube, Search, and Performance Max.
• You'll continuously look across platforms and states to identify: Scaling opportunities, Budget reallocation opportunities, Performance inefficiencies, Underperforming markets, Testing gaps, New strategies worth implementing
• We expect you to understand where our money is going, what it's producing, and where the next dollar should be spent.
• You'll work with other media buyers and leadership on cross-platform and state-level budget strategy to hit our volume and profitability goals.
• Creative Expansion - At our scale, media buying and creative strategy cannot operate separately.
• You'll know our best-performing ads.
• You'll know our best-performing angles.
• You'll know which concepts are starting to gain traction.
• And you'll make sure we capitalize on them.
• That means constantly thinking: “This is working here → why aren't we running it here, here, and here?”

Requirements

• Based in the United States
• You’ve actively managed $1M+ per month in ad spend
• You’re highly experienced with Meta and/or Google
• You live and breathe media buying aka you LOVE THE GAME
• You can look at large amounts of performance data and quickly identify what matters
• You can spot potential winning ads early and know how to expand them
• You understand budget allocation at scale
• You think beyond individual campaigns and understand performance across platforms, markets, and creatives
• You understand creative diversity and how it impacts performance
• You naturally think in angles, patterns, distribution, and opportunities