Agency Media Buyer (In-House Growth)

Responsibilities

• Run and manage our Meta ad account end to end (campaigns, ad sets, budgets)
• Build our own static ads in Higgsfield, in our brand look
• Read hold rate, hook rate, and the metrics that tell you if a creative is working
• Track cost per lead and cost per booked call per campaign, never blended
• Write ad angles that name the sector, the revenue level, and the benchmark the brand should hit
• Test new creative in a steady cycle and let spend pick the winners
• Keep the landing page and offer in sync with what the ads promise
• Scale the spend as the numbers hold, without letting cost per result slip

Requirements

• Proven Meta ads experience with a real account you can show us
• You know how to read hold rate and the creative metrics that come with it
• You can make static ads yourself, no waiting on a designer
• You understand lead gen funnels, not just ecom product ads
• You're proactive and ask a lot of questions to get the full context
• Comfortable owning numbers and reporting on them plainly
• Reliable, remote, and available to communicate through the day
• Tools you'll use
• Higgsfield for building static ads
• Meta Ads Manager (campaigns, ad sets, reporting)