Meta Media Buyer

Responsibilities

• Full Account Ownership: Own the Meta account end-to-end, including structure, campaigns, budgets, and results, with no babysitting and no one re-checking your day-to-day decisions.
• Budget Scaling at Volume: Run and scale high six-figure daily ad spend, managing pacing and allocation to hit CAC, MER, and margin targets.
• Launch Velocity: Launch new ads and creative variations quickly and cleanly, with naming conventions, QA, and tracking right the first time, so testing never bottlenecks on execution.
• Multi-SKU Structure: Manage multiple SKUs within one ad account under a clear, scalable structure, so spend allocation, learnings, and performance by product stay readable at all times.
• Volatility Management: Diagnose and respond to performance swings in real time, including intra-day budget adjustments, separating noise from genuine decline, and knowing when to cut, hold, or push.
• Testing Frameworks: Build and run structured tests across creatives, angles, offers, and audiences, and turn results into scaling decisions.
• Creative Feedback: Translate account data into clear, actionable creative direction for the production team.
• Reporting: Report performance against business KPIs, not just platform-reported numbers, with a clear point of view on what to do next.

Requirements

• Proven Track Record at Scale: You have personally managed high 7- to 8-figure total Meta ad spend.
• High Daily Spend Experience: Hands-on experience running and managing high six-figure daily ad spend, and comfort making decisions where every hour carries real money.
• 3–6+ Years Experience: Hands-on ownership of high-spend Meta accounts in DTC/e-commerce.
• Advanced KPI Fluency: Strategic command of metrics well beyond native Meta reporting: MER/blended ROAS, new-customer CAC, contribution margin, LTV:CAC, payback period, marginal vs. average CPA, and incrementality. You know when platform numbers are misleading and what to trust instead.
• Meta Performance Intuition: Deep understanding of how Meta delivery behaves, including learning phases, the effect of budget changes, CPM fluctuations, and intra-day and day-of-week patterns, and how to manage volatility without overreacting.
• Multi-SKU Account Experience: You have run accounts with multiple products or SKUs without losing structure, clarity, or control of spend allocation.
• Flawless Execution: A track record of launching high volumes of ads and creative variations seamlessly and without costly errors.
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, cost caps, bid caps, and manual bidding.
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools, and comfort reconciling platform, third-party, and backend data.
• Complete Autonomy: You work fully independently. You make the call, own the outcome, and communicate proactively, without needing supervision or approval on routine decisions.