Media Buyer / Digital Advertising Manager

Grand Prairie, TX (Unknown)

$53K/yr – $64K/yrMid LevelTemporary

Posted 1 hr ago

Job Summary

Own and optimize paid media programs end to end, driving performance through strategic media planning, bid management, audience targeting, and clear reporting to clients.

  • Own media buying strategy and budget across Google, Meta, and programmatic
  • Collaborate with creative and analytics to improve ROI
  • Report insights and recommendations to stakeholders

Job Description

Responsibilities

  • Develop comprehensive media buying strategies aligned with marketing goals, focusing on performance marketing and audience targeting.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising (Meta Ads), and programmatic media channels.
  • Conduct market research to identify target audiences, industry trends, and competitive insights to inform campaign planning.
  • Utilize ad delivery systems and web analytics tools to monitor campaign performance, analyze data, and generate detailed reports on media performance analytics.
  • Negotiate purchasing terms with media vendors and ad platforms to secure optimal placements and pricing.
  • Coordinate with creative teams to develop compelling ad content tailored for social media advertising campaigns and online advertising channels.
  • Oversee digital marketing budget management, ensuring efficient allocation of resources across campaigns while maintaining ROI targets.
  • Maintain ongoing communication with clients or internal stakeholders to report on campaign progress, insights, and strategic recommendations.

Requirements

  • Proven experience in paid search marketing, social media advertising campaigns, and programmatic advertising media campaign management.
  • Strong knowledge of Google Ads, Meta Ads (Facebook Advertising), Nielsen audience measurement tools, and ad delivery systems.
  • Expertise in media planning, media buying and planning, and digital marketing budget management.
  • Proficiency with spreadsheets for data analysis, web analytics reporting tools (such as Google Analytics), and marketing analytics platforms.
  • Excellent negotiation skills combined with purchasing experience to secure favorable ad placements.
  • Ability to perform quantitative analysis for media performance analytics and optimize campaigns accordingly.
  • Familiarity with marketing agency operations and client communication strategies in a fast-paced environment.

Benefits

  • 401(k)
  • Employee assistance program
  • Health insurance
  • Parental leave
  • Retirement plan
  • Unlimited paid time off

Salaries

Posted range

$53K/yr – $64K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $65K and $107K. Based on 105 salaries.

Media Buyer / Digital Advertising Manager

Grand Prairie, TX · Unknown