Senior Associate, Experience Planning

Responsibilities

• Assists in developing paid media recommendations & POVs to clients
• Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
• Manages client budgets through flowcharts, media authorizations and financial trackers
• Maintains pulse on competitive intelligence through several tools including desktop research
• Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
• Communicates plan changes to expanded internal team
• Sends meeting recaps; updates client and internal status sheets

Requirements

• 2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with data, analytics and measurement