Senior Associate, Digital

Responsibilities

• Digital planning: Build digital plans for project campaigns, choosing the channels, audiences, and messages that build support among local residents, officials, and policymakers. Work with campaign managers to align each digital plan with the campaign's goals.
• Paid campaigns: Build, launch, and optimize paid campaigns across Meta (Facebook), Google (Search, YouTube, and Display), and StackAdapt, covering lead generation, awareness, geofencing, and search. Manage county- and town-level targeting, budgets, pacing, and bids across several projects at once.
• Build with AI: Build and maintain Claude agents and workflows for repeatable digital work, such as copy and creative variants, ad decks in Claude Design, campaign QA, and report generation. Review every output for accuracy and compliance before it reaches a client or goes live, and share what works with the team in collaboration with the Director of Technology & Innovation.
• Landing pages and lead capture: Build and maintain ad landing pages and lead form integrations, and keep lead data clean and ready to hand off.
• Measurement and analytics: Set up conversion tracking, pixels, and analytics so every campaign measures what matters. Analyze performance, including cost-per-lead, and use the results to refine targeting, creative, and spend.
• Client reporting: Maintain live dashboards and deliver campaign reports that say plainly what happened and what should change. Present findings and recommendations to clients.
• Email campaigns: Develop and manage email campaigns, including drip campaigns, and track open rates, link clicks, and other engagement metrics to improve content and timing.
• Organic content and community management: Create and oversee monthly organic content calendars for each project, written to client-specific SEO, tone, and messaging conventions and routed for approval through HeyOrca. Oversee community management, including Facebook comment moderation, client-approved responses, and escalating threats or safety concerns per protocol.
• Compliance: Manage ad accounts, page access, and partner permissions. Set up new and white label pages and “paid for by” political disclaimers, track platform policy windows, and handle ad rejections and appeals.
• Advocacy campaign support: Support letter-of-support and advocacy campaigns, including Speak4 landing pages, RSVP and event promotion, and letter-of-support tracking.

Requirements

• 3 to 5 years of experience planning and running paid digital campaigns for political, issue advocacy, public affairs, or agency clients.
• Hands-on experience building and optimizing campaigns in Meta Ads Manager and Google Ads, including targeting, budgets, and disclaimers.
• A track record of building with Claude in real campaign work, including agents, ad decks, and Claude Design projects.
• Experience building landing pages and connecting lead forms to a CRM or email platform.
• Experience setting up conversion tracking, pixels, UTMs, and web analytics (GA4 or similar).
• Ability to analyze campaign performance and present findings and recommendations clearly to clients.
• Experience building and managing email campaigns, including drip campaigns, and tracking open rates, click-through rates, and other engagement metrics.
• Experience creating organic content calendars and managing online communities, including comment moderation.
• Able to manage several concurrent campaigns independently in a remote environment, with proactive project-management hygiene.
• Bachelor's degree or equivalent practical experience.

Preferred

• Subject-matter familiarity with renewable energy, advanced energy policy, or federal, state, and local infrastructure permitting processes, particularly in the utility-scale development context.
• Experience on campaigns about energy, infrastructure, land use, or local government decisions, and familiarity with community engagement and organized opposition dynamics in rural communities.
• Experience in a public affairs firm, political consulting firm, or campaign environment.
• Experience buying programmatic display, connected TV, and digital out-of-home, through StackAdapt or similar DSP.
• Experience with platform issue-ad authorization and political ad disclosure rules.
• AI-assisted creative production including familiarity with platform disclosure rules for AI-generated content in political and issue ads.
• Experience with NapoleonCat or similar moderation tools, Speak4, and HeyOrca.
• Experience building and sending email & texting programs in a platform such as Action Network, EveryAction/NGP VAN, Mailchimp, or HubSpot.
• Proficiency with project management tools such as monday.com

Benefits

• A mission-driven culture
• Fully remote, work-from-anywhere environment
• Flexible PTO and paid company holidays
• Employer-paid medical, dental, vision, life, AD&D, and disability insurance
• Generous paid parental and medical leave
• Wellness, mental health, and work-life support
• 401(k) with employer match