Senior Digital Marketing Manager

Responsibilities

• Inbound Demand Generation & Full-Funnel Marketing - Plan and run integrated campaigns across awareness, consideration, and conversion stages - Build nurture programs that move prospects from first visit to sales conversation - Partner with the Growth team to define lead stages, scoring, and handoff to sales - Own campaign calendars, budgets, and launch timelines HubSpot Marketing Operations & Content - Build and manage emails, workflows, lists, forms, and landing pages in HubSpot - Write and produce campaign content for email, nurture, webinars, and events - Maintain database health, segmentation, deliverability, and contact property standards - Keep marketing and CRM data aligned so reporting stays accurate and trusted ICP Database Development - Define and refine our ideal customer profile and buyer personas with marketing and growth leadership - Build, enrich, and validate target account and contact lists using prospecting and enrichment tools - Segment the database for targeted campaigns and account-based outreach - Track database growth, coverage, and quality over time Website Content & Landing Pages - Write and publish web pages, landing pages, and conversion paths on blastx.com - Partner with our designer on layout and creative while owning copy, structure, and conversion goals - Apply SEO and AI search best practices to site content and Insights articles - Test pages, forms, and calls to action to improve conversion rates Organic & Paid Media - Grow organic reach through SEO, LinkedIn, email, and content distribution - Direct paid media contractors across Google Ads and LinkedIn, setting strategy, budgets, and targets - Review paid performance regularly and reallocate spend toward what converts - Manage retargeting and audience strategy across channels Adobe Partner Marketing & Events - Build and run co-marketing programs with Adobe to grow brand awareness and consideration - Use Adobe partner resources, listings, and joint campaigns to reach new audiences - Plan, promote, and run webinars, virtual events, and online roundtables from concept to follow-up - Coordinate speakers, including our Adobe Champions and consulting experts, and support event content - Turn event attendance into pipeline through registration, nurture, and post-event follow-up in HubSpot - Support presence at industry conferences and Adobe events Analytics, Reporting & Optimization - Own marketing performance reporting from traffic to qualified pipeline - Analyze campaign results and turn findings into specific optimizations and impact - Maintain tracking, UTM standards, and attribution across GA4, Adobe Analytics/CJA and HubSpot as well as our CRM - Share results and recommendations with marketing and executive leadership Contractor & Vendor Management - Scope, hire, and manage contractors for paid media and specialized digital needs - Set clear deliverables, review work quality, and hold partners accountable to results - Evaluate and recommend MarTech tools that improve marketing performance

Requirements

• 6-8+ years in B2B digital marketing, including 3+ years in a senior role, ideally in professional services, consulting, or MarTech
• Proven record of building inbound programs that generate qualified pipeline
• Advanced hands-on experience with HubSpot Marketing Hub (workflows, lists, forms, landing pages, and reporting) is required
• Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar
• Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager
• Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools
• Excellent conversion-focused copywriting for web, landing pages, and email
• Experience with technology partner co-marketing (Adobe preferred) and running webinars and virtual events
• Experience with WordPress and basic HTML
• Comfort with dashboards, attribution, A/B testing, and funnel metrics

Benefits

• flexible PTO policy
• 60% employer paid medical insurance coverage options
• 100% employer paid dental and vision insurance
• 401k 4% company matching
• profit sharing
• education assistance
• paid parental leave
• performance-based salary increases
• year-end incentive bonuses