Senior Manager, Digital and Web Marketing

Responsibilities

• Join GALLO as our Senior Manager, Web & Digital Marketing and lead the strategies that shape how consumers discover, engage with, and experience our brands across digital channels.
• You’ll bring together websites, email/SMS, SEO, CRM, paid media landing pages, and emerging AI-driven search to create connected consumer journeys that drive brand growth and business results.
• As a digital marketing subject matter expert, you’ll turn data into action.
• You’ll lead A/B testing, conversion rate optimization, audience segmentation, analytics, and personalized marketing programs while advancing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• You’ll partner across brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies to build integrated strategies and continually improve the consumer experience.
• You’ll also shape the future of our digital marketing organization. From evolving operating models and assessing readiness for emerging capabilities to managing resources through Agile/Scrum practices, you’ll help ensure our team scales with the business.
• As a people leader, you’ll coach and develop talent, champion the thoughtful use of AI tools, establish scalable best practices, and create an environment where innovation, collaboration, and continuous learning translate into meaningful results.

Requirements

• Bachelor’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
• Supervisory or managerial experience.
• Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Proficient in MS Word and MS Excel at an intermediate level.
• Proficiency with digital platforms/tools, including but not limited to:
• - Web content management systems (author/publish, content management, tagging)
• - CRM/ESP Systems (Marketing Cloud, Klaviyo)
• - Web analytic tools (Google Analytics, Google Search Console)
• - Project management tools (AirTable, JIRA)
• Strong project management skills with the ability to effectively partner cross-functionally.

Preferred

• 4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Deep understanding of paid media's role in cross-channel digital strategies ensuring a unified consumer journey.
• Experience in developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data.
• Expertise in managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience.
• Expertise in Answer Engine Optimization (AEO) and generative/AI search strategy, maintaining organic visibility and user experience as brand discoverability and consumer search behavior evolves.

Benefits

• To view a full job description, please click here.
• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.