Director, Digital Marketing

Responsibilities

• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation.
• Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost.
• Define the metrics framework (CAC, LTV, payback period, pipeline contribution, activation) and be accountable for hitting targets.
• Build and lead the team: hire, develop, and set structure for our paid digital agency and contractors so that performance is clear, consistent, and strong.
• Own the experimentation roadmap across paid, web, and lifecycle, including where to place bets and when to scale or cut.
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
• Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals. Present performance and recommendations to executive leadership.

Requirements

• Director-level experience managing a multi-million dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• A proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.

Preferred

• experience with Iterable or a similar lifecycle email platform
• Webflow (including automated A/B testing and CMS publishing)
• reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
• a background in edtech or mission-driven SaaS
• experience briefing and managing creative production for paid campaigns.

Benefits

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.
• Every employee is offered generous stock options, vested over 4 years.
• 401k match & monthly wellness stipend.