Digital Marketing Manager

Responsibilities

• Campaign Execution & Delivery: Translate strategy briefs into end-to-end digital channel plans, automating nurture journeys, client/partner communications, product launches, and event promotions.
• Paid & Digital Channel Management: Build, run, and optimize paid digital and social activity aligned with the growth strategy established by the Head of Growth Marketing.
• Audience Segmentation & Data Quality: Manage audience targeting and CRM data hygiene to deliver tailored, relevant messaging and high-quality campaign builds.
• Performance Analysis, Testing & Optimization: Implement robust tracking and attribution, lead continuous A/B testing (messaging, channels, landing pages), and use data-driven insights to refine future strategies rather than just reporting past metrics.
• Cross-Functional Collaboration: Partner with Website, Content, and Growth colleagues to build conversion journeys, distribute content effectively, and support co-marketing initiatives.
• Quality Assurance & Project Management: Balance multiple concurrent projects, maintaining strict QA standards across brand consistency, accessibility, tracking, and timely delivery.

Requirements

• Demonstrated experience in digital marketing, demand generation, growth marketing, or a related role, ideally within a B2B environment.
• Hands-on experience building and executing multi-channel digital marketing campaigns.
• Strong working knowledge of email marketing, marketing automation, audience segmentation, and nurture journeys.
• Experience managing or executing paid digital campaigns, including paid social.
• Experience with campaign tracking, analytics, attribution, and performance reporting.
• Ability to interpret marketing data, identify meaningful insights, and translate those insights into specific actions and optimizations.
• Experience with CRM and marketing automation platforms and an understanding of how campaign, contact, and engagement data flow between systems.
• Understanding of conversion optimization and testing methodologies.
• Strong attention to detail, particularly when managing campaign setup, segmentation, tracking, links, and communications.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.

Benefits

• Company paid medical, dental and vision insurance
• Generous Paid Time Off benefits, including
• 21 days of PTO (vacation, personal time, whatever you choose to use it for)
• 14 paid holidays
• 10 Paid Sick Days
• 401(k) with 4% employer match
• Two paid volunteering days per year
• Professional development opportunities
• Flexible working with support for WFH setup and equipment
• Month-long Paid Sabbatical after 5 years of service