Digital Marketing Coordinator

Responsibilities

• Digital Advertising & Campaign Management
• - Review, plan, place, and manage digital advertising campaigns across platforms, including Meta, YouTube, TikTok, Google Ads, OTT/CTV, Reddit, Spotify, paid search, programmatic display, and streaming audio services.
• - Work closely with the marketing team to develop data-driven digital marketing plans that align with organizational priorities, show-specific goals, audience demographics, sales objectives, and available budgets.
• - Collaborate with the Social Media Manager to identify opportunities to amplify high-performing organic content through paid campaigns, extending reach, increasing engagement, and driving ticket sales.
• - Monitor campaign performance and audience behavior, analyze results, and make ongoing recommendations to improve creative, targeting, placements, and conversion rates.
• - Support the Marketing Manager in ongoing research around emerging digital advertising strategies, platforms, technologies, and audience trends to identify opportunities for future campaigns and improve overall marketing effectiveness.
• - Develop and implement A/B testing strategies for creative assets, messaging, calls to action, audience segments, and placements to continuously improve campaign performance.
• - Manage digital advertising budgets, monitor spending and campaign pacing, and communicate any suggested adjustments for allocations across channels with team as needed to maximize efficiency, return on investment, and ticket sales.
• - Track conversions, ticket sales, website traffic, and audience engagement using available analytics tools, tracking pixels, and platform reporting to evaluate campaign effectiveness and identify opportunities for optimization.
• - Establish baseline performance metrics and deliver regular reports summarizing campaign results, key performance indicators, audience insights, and lessons learned to inform future marketing decisions.

Requirements

• 2+ years of experience managing paid digital marketing campaigns, ideally within high-volume events, live entertainment, festivals, or nonprofit organizations.
• Proficiency with Google Ads, including Google Ad Grants and Performance Max campaigns.
• Strong understanding of digital audience targeting, segmentation, campaign optimization, and conversion strategies.
• Ability to interpret campaign data, identify trends and opportunities, and communicate performance insights and recommendations clearly.
• Strong organizational and project management skills, with exceptional attention to detail and the ability to manage multiple campaigns, projects, and deadlines simultaneously.
• Collaborative approach to working across marketing, social media, communications, and other teams to support cohesive digital marketing strategies and consistent brand messaging.

Preferred

• Experience with Ticketmaster Marketing Cloud and Live Analytics or similar ticketing and audience marketing platforms preferred, with the ability to leverage platform tools and audience data to expand reach, improve targeting, and drive ticket sales.
• Passion for live performance, the arts, and STG’s nonprofit mission preferred.

Benefits

• Benefits include medical, dental, vision, LTD, STD, Life Insurances and paid time off as well as 403b Retirement savings plan with discretionary match.