Digital Marketing Director

Responsibilities

• Own client communication. Serve as the primary contact for your accounts. Ideally, respond to requests the same business day or by the next business day, looping in others as needed. When an answer requires more time, acknowledge receipt, explain when the client can expect a response, and follow through.
• Keep work moving. Anticipate needs, plan ahead, and translate client requests and business goals into clear team priorities, owners, and deadlines. Track progress, resolve dependencies, and flag risks early enough to address them.
• Lead performance conversations. Present monthly performance results to key clients using reports and analysis prepared by our reporting specialist. Understand the findings before each meeting, explain performance and next steps, and coordinate answers and follow-up actions with the team.
• Execute Meta advertising. Create, launch, and optimize Facebook and Instagram ads. Build and refine audiences using available interest, behavior, and custom-audience options appropriate to the campaign and applicable housing advertising policies.
• Manage CRM workflows, copy, and budgets. Maintain and improve HubSpot workflows, navigate Salesforce, write and refine client marketing copy, and manage campaign budgets and spending. Much of this work is already established; updates and new implementation occur as client needs arise.
• Coordinate specialist work and support growth. Delegate other execution to the appropriate team members and ensure delivery. Occasionally contribute to pitches, proposals, and opportunities to expand services for existing clients.

Requirements

• At least five years of relevant marketing experience, including at least two years independently managing client accounts and executing Meta advertising campaigns.
• Experience in all three areas: luxury marketing, real estate marketing, and at a marketing or advertising agency. These experiences may overlap within the same role.
• Demonstrated ability to manage client relationships, present results clearly, discuss recommendations, and follow through on commitments.
• Strong hands-on Meta Ads Manager skills, including ad creation, campaign setup, audience targeting, budget management, and optimization beyond boosted posts.
• Practical experience building or maintaining HubSpot workflows and the ability to navigate Salesforce.
• Strong copywriting skills, attention to detail, and sound judgment in managing marketing budgets.
• Ability to prioritize independently, explain the business value of proposed work, and coordinate team delivery across multiple client accounts.
• A bachelor’s degree.
• Legal authorization to work in the United States and residence within the United States.
• Willingness to travel approximately 2-3 times per year by plane or car.

Preferred

• Knowledge of real estate advertising regulations and Meta housing advertising policies.
• Experience identifying and testing effective, policy-compliant audiences for luxury real estate campaigns.
• Meta, HubSpot, or Google Analytics certifications.

Benefits

• Health insurance and a 401(k) with company matching.
• Two weeks of paid vacation plus 10 paid holidays.